QR Code Growth?
1 mins read | September 7, 2021 | MARKETING

The First Coming of QR Codes

  • Apple decided to include a QR code reader as part of the iPhone's camera application. This led to an increase use of QR Code readings. Juniper Research forecasts that over 5.3 billion code coupons will be redeemed via mobile.


The Second Coming of QR Codes

  • Since the Covid-19 pandemic, QR Code usage has increased in popularity. Both big and small enterprises have been using it for marketing purposes in order to increase customer experience and brand awareness.


The Continual growth of QR Codes

  • Nearly 90% of the world population will have access to high-speed internet, attributing to the rise of QR Codes by 2020.

  • Top leading companies such as Nike, Target, Amazon, IKEA are using QR codes today.

  • Social media platforms including Instagram, SnapChat, Facebook, and Twitter already have QR Code embedded 

  • As a consequence of the global pandemic, restaurants of all sizes are using QR Code menus. Using the United States as an example, 52% of restaurants have already switched to QR code menus and the others are catching up. 


QR Code Implementation over vertical and horizontal use cases

  • QR Codes are being implemented in numerous industries from healthcare, travelling, retail, sports among others.

  • QR codes has also been used in many diverse use-cases from product information, to paying, offers, app downloads.


Increase Brand Awareness

  • QR Codes continues to be used to increase customer loyalty. Recent studies show that mobile enabled loyalty cards will double, with nearly 4 billion cards set to be active by 2022, up from 2 billion in 2017.


Product Packaging

  • QR Codes is an extra characteristic added to products to highlight their brand identity.  Many brands have seen the success by adopting QR Codes; be it customer engagement, increase in ROI or conversion, and so every time there is more and more companies going towards QR Code implementation.

  • Consumers are more connected, informed and involved in every step of their buying journey. Information is easily accessible for everyone and so brands are having to work even harder to reach, understand and engage with customers. Solutions like scannable QR codes are being utilise more and more often on consumer products, turning physical packs into interactive tools.

  • In China, 65% of consumers think scanning QR Codes on product packaging instills a blanket of trust. 

  • Additionally, QR Codes have been widely used to keep branding and packaging clean and maintain a minimalist look.  All relevant information of the product is kept on a QR Code. This way, the product balances between the aesthetics and informative aspect of their packaging. All in all, QR Codes supports customers demand of accurate and instant information whilst allowing for brands to keep their aesthetics in place.

  • As food regulations and laws continue to grow,  the food sector becomes stricter in what they demand from suppliers, inserting a QR Code has been the only way out to make available all the information required without overwhelming or confusing their customers.

  • Companies such as MTPak Coffee, already offers roasters with a QR solution.   MTPak Coffee  include QR codes printed directly in their desires sustainable packaging. MTPak doesn't only give their customers a wide selection of recyclable, compostable, and biodegradable materials but also provide the inclusion of a scannable QR codes.